The Journey to Swa’ch
My name is Niurka Martinez, though most in my community know me as Nikki. For more than two decades, beauty has been my world — a journey that eventually led me to create iBrows and Beauty, where I’ve poured my heart for the past ten years. The trust and connection I’ve built with clients have shaped me as much as the work itself.
​
iBrows and Beauty was built in a season of survival and prayer. It taught me resilience, hard work, and faith, and those lessons became the foundation for what was to come. As I grew, a new prayer began to rise in my heart — one not just for me, but for my family. That prayer became the vision for Swa’ch, a new chapter born from the same faith that carried me through iBrows and Beauty, but rooted in a deeper certainty and a desire to build a lasting legacy together with my husband, Robert and my daughter, Samantha. As that vision grew in me, something else began to unfold — my long-lost love for fragrance.
​
For years I lived with migraines that made fragrance impossible. And then, almost without noticing, they were gone — and I found myself able to enjoy scent again. That passion quickly grew into something more. One day the words simply came out: “I’m starting a perfume bar.” And in that moment, I knew it was real — the beginning of a new chapter.
​
Around the same time, my daughter Samantha’s career was put on hold by emergency eye surgery, just as she graduated from aesthetician school. As difficult as it was, it felt like confirmation — that this new journey wasn’t just mine, but something meant for us to build together as a family.
​
That is how Swa’ch was born — not just as a perfume bar, but as a family legacy in the making. Every detail of it carries our story: the prayers that started it, the resilience that shaped it, and the love that drives it. When we bring Swa’ch to an event, we aren’t just setting up a fragrance counter — we’re inviting your guests into that story.
​
They don’t just sample perfumes; they experience a moment that is personal, elegant, and unforgettable. From the first impression to the final mist they take home, Swa’ch is designed to create memories — a reflection of what it has always been for us as a family: a gift of faith, love, and legacy.
